Flexibility in hardware design has long set Android devices apart from other operating systems on the market,but the Android OS design recently took a step forward. Google’s new Material Design is a common denominator seeking to unify the look and feel of Android, Chrome OS, and the web, and reviews have been especially favourable.
Consumer or business use, it’s all about the interface, and intuition and usability will continue to be all-important. Add an improved user experience to existing functionality, and Android’s looking exciting.
Scaling up the smartphone
This year, Android captured a record 85% of the worldwide smartphone market, according to a report from IT research firm Strategy Analytics. Android’s also a leader in terms of the ultimate “productivity device”. Almost built for business, the phablet represents another growing market between the too-small phone screen and the lifestyle device the tablet represents.
Businesses with users on the road will find yet more use in the phablet – still handheld but with a bigger screen size and, as such, easier usability than the smartphone alternative. Android’s experience and versatility in the phablet market means getting the hardware that works for your working life even easier.
Android is also available at all market levels to suit all business and employee budget. Comprehensive price points, covered by variety of Android devices available in the market, can accommodate even better for companies to execute BYOD for their business mobility move, giving less pressure on employees to be restricted by limited mobile device brands.
Best for business
So, which platform does the business for your business?
Android offers variety of device options, meaning a choice of price points and a greater likelihood you’ll get the package that fits your business’ budget. Beyond that, the software in-device is more customisable – meaning employees can use it in a way that suits them – not the maker.
Leading manufacturers are investing in the development of business applications, with Good Technology’s latest Mobility Index Report finding document editing to be top of the pile for most widely-used business app with secure instant messaging and CRM being widely activated. Established apps such as Quickoffice are more responsive versions of their desktop counterparts, and are making businesses truly mobile.
More “traditional” office applications such as printing have been brought bang up to date with Near Field Communications (NFC) built into smartphones and tablets, to mean more convenient, mobile printing.
Over the next few years, the role of smartphones and tablets in business will only continue to grow, as business applications become more mainstream, financial applications become more secure and consumer willingness and familiarity with mobile payments start to translate in business terms.
To give businesses of all sizes more choices than the alternatives, Android has certainly been gearing up itself with mobile and tablet solutions that best fit bespoke business needs, with Google and its partners making Android more intuitive as it is functional. The future of business mobility seems brighter with this flexible friend.