- Samsung survey reveals 40% of IT decision makers are well aware of mobile printing solutions but only 8% use them
- Samsung continues to research and develop user-friendly mobile and cloud solutions, offering its newest cloud service, Samsung Cloud Print™
SEOUL, Korea – June 12th, 2015 – Recent research by Samsung Electronics reveals that although mobile and cloud printing is gaining traction globally and across vertical markets, there is a discrepancy between levels of awareness and intention of use, showing a general hesitancy to use the solutions.
Awareness of mobile and cloud printing exists, but usage relatively low
Samsung Printing Solutions’s “Solution Markets and Ideas” research exhibits key findings in the mobile printing solution trend by country and vertical market. An online survey was conducted to determine IT decision makers’ levels of awareness of mobile and cloud printing and how many actually use related solutions.
The survey covered the following countries and vertical markets:
– Germany: Legal, Insurance, University, Ad/Media (ITDM: n=220)
– China: Legal, Insurance, University, Ad/Media (ITDM: n=220)
– U.S.: Legal, Insurance, University (ITDM: n=220)
Out of the 660 ITDMs surveyed, approximately 40% said they were well aware of mobile and cloud printing. However, only about one-fifth (8%) of these ITDMs were reported as using them.
Users claimed their main reason for not using mobile or cloud printing was “poor usability” (22%). In regard to mobile printing, users took issue with “poor performance and printing quality” (21%). In addition to the perception that cloud printing is complicated to use, survey participants cited document security as one of their concerns (19%).
China’s “smart city” policy and growing IT infrastructure
Awareness of mobile and cloud printing solutions was highest in China, though usage rate was found to be nearly as low as in other countries. Fifty-three percent of those surveyed answered they were aware of mobile printing but did not use it, and of those aware, 9% said they use it. Forty-four percent were reported to be aware of cloud printing, with 11% answering they use it. The high level of awareness can be attributed to China’s “smart city” policy, the 12th five-year plan that focuses on strengthening the technology sector. Large cloud storage is provided for free in China as part of the plan, and while storage is appreciated by users, security remains a barrier to usage in the corporate environment.
Mobile printing’s benefits for on-the-go workers
Despite the perception that mobile and cloud solutions are difficult to use, actual users praise the benefits of the solutions, citing convenience and the variety of enterprise workflow apps already available on their mobiles as their main reasons for using mobile printing. The insurance industry in particular was found to have the highest rate of mobile and cloud printing usage at 13% and 12% respectively. Insurance workers, with frequent client meetings outside of the office, can be seen as an ideal target for mobility solutions.
The survey was conducted to gauge users’ usage habits and barriers and to apply this data in developing solutions with their needs in mind. In alignment with its philosophy of consumer-centered innovation, Samsung focuses on providing easy-to-use, high-quality mobile printing solutions. With its new free-to-use cloud printing solution, Samsung Cloud Print™, it aims to make cloud printing user-friendly and approachable for end users and ITDMs alike.
“We’re creating a new kind of mobility that is intuitive to use, breaking down barriers to using these innovative tools,” said David SW Song, Senior Vice President of Strategic Marketing and Sales at Samsung Printing Solutions. “That’s why we launched Samsung Cloud Print, a product that is easy to use and convenient. It’s also part of working towards a printing ecosystem that seamlessly unites printers, PCs, and mobiles.”