Samsung Printing Solutions held its National Dealer Meeting from September 15 to 17 in Miami, Florida for industry partners, technology analysts, and Samsung executives. With over 280 attendees, the forum included general sessions and workshops led by Samsung executives, informing dealer channels of Samsung Electronics’s vision and strategy for its printing solutions business and feature key products and solutions.
With a theme of “The Next Big Thing in Printing Solutions,” the 2015 National Dealer Meeting featured presentations on Samsung’s partnership vision and interactive demonstrations of the MultiXpress 7 and its upgraded printing user interface, Smart UX Center.
At the general session, Kevin Gilroy, Executive Vice President of the Enterprise Business Division, gave a presentation on Samsung’s B2B strategy, highlighting the reasons why B2B is the key growth driver for Samsung. This presentation was followed by a brief of Samsung Printing Solutions’s achievements in the last twelve months by Vice President Matt Smith of the Printer Division. Highlights included completing its product line-up, producing the fastest MFP scanner in the market, winning the Summer 2015 Buyers Laboratory award for the entire MultiXpress 7 Series, and achieving growth in A4 market share.
Smith then introduced the Smart UX Center, Samsung’s Android-based printing user interface, and demonstrated its capabilities. He showed various printing apps and widgets in action, such as customizer widgets that save custom shortcuts of copy/scan workflows. But with a recent upgrade of the Smart UX Center, there were new features to be enjoyed.
Next-Generation Printing Ecosystem: The Smart UX Center
The benefits of the Smart UX Center are already well-known. Its Android platform and innovative apps and widgets allow for a printing user experience that is more user-friendly and intuitive than ever before. So what did Samsung do to upgrade this experience?
Harris Han, Vice President of Software Development, Samsung Printing Solutions, introduced two new Smart UX “playgrounds” for mobile devices, UI concepts signifying the Internet of Things potential of the Smart UX Center. The Smart UX Mobile Home, for instance, is a launcher-style application that allows users to install and make changes to widgets on their printing device, from their mobile. It completes the connection between multifunction printer and mobile for a more seamless workflow, allowing users to basically operate their multifunction printer with their smartphone as if it were the printer’s remote control.
The second concept, called Dynamic Workflow for Mobile, establishes app-to-app connectivity within a mobile workflow. Consisting of three parts, the app takes input, processing, and output to create a document workflow. For instance, users combine the functions of a scan widget, an OCR app, and a distribution (“Send”) app to create an all-in-one process that takes the user only one step to execute.
Upgraded Support for Smarter Service
Dealers responded positively to the real demos of various Smart UX apps. This was the first dealer meeting at which detailed demos were performed right in front of dealers, which companies normally avoid due to the risk of unpredicted on-site failures. The dealers highlighted in particular the R Support and Smart Update apps, which they praised for their potential to reduce service costs.
R Support is a remote service solution that gives service engineers or dealers remote control over a customer’s MFP to fix problems in real-time. The user can reach an engineer using the app, and the engineer can remotely resolve the printer issue. Service can be provided without a visit, saving time and resources for both engineers and customers. After seeing these demos, the dealers were excited about the high-quality service they could provide their customers through these solutions.
Dealers were impressed by the apps in general, remarking that they’ve seen the hardware and know it very well, but at this year’s meeting, they got to see some “very useful solutions in the form of apps.” Others noted the vast improvement from 2014, emphasizing how everything from the products, programs, contents, and people has been upgraded, leaving dealers anticipating what’s more to come from Samsung Printing Solutions.
The Next Big Thing in Printing Solutions
Samsung is investing in expanding the printing ecosystem by converging different types of technologies that can increase productivity and connectivity. Also, by providing comprehensive support for its channel partners and creating synergy, Samsung will continue to focus on growing together with partners and finding more business opportunities for both Samsung and its partners.
Dr. Kiho Kim, Executive Vice President of Samsung Electronics and Head of Samsung Printing Solutions, revealed the division’s next step with three key concepts: global collaboration, open innovation, and a new ecosystem. The idea was to work with industry leaders and partners in building a new printing ecosystem founded on Samsung’s principles of smarter printing.
“I’d like to close by making you a promise,” said Dr. Kiho Kim, Executive Vice President of Samsung Electronics and Head of Samsung Printing Solutions. “A promise that Samsung will continue to invest, continue to build stronger trust and relationships with our partners, and continue to create new opportunities.”
About the Samsung National Dealer Meeting
The Samsung National Dealer Meeting takes place every year for key partners and industry analysts to view demonstrations of Samsung Printing Solutions’s new products and solutions and hear about its sales strategy and partnership vision for the upcoming year. It is a week-long summit with council meetings, general sessions, workshops, and dealer training sessions.