So far in 2016, Samsung Printing Solutions’ National Dealer Meetings (NDMs) have been of enormous benefit in helping the company’s network of dealers around the world better understand the unique functions and benefits offered by its powerful range of printers.
Samsung Printing’s smart and mobile solutions offer users the chance to make a paradigm shift in their office printing, and as such NDMs have offered a prime opportunity for dealers everywhere to learn more about Samsung products and partners. These also offer the chance to study best practices and take an in-depth look at Samsung’s exclusive Smart UX Center.
“Big Expectations” for the Smart UX Center in China
On April 15, 164 dealers, distributors, resellers and media members gathered in the historic eastern city of Hangzhou, where they participated in a day of partnership, building and learning about the benefits of working with Samsung Printing Solutions.
Under the theme of “The Next Big Thing in Printing Solutions,” the NDM allowed Samsung to introduce its vision for the future, its lineup of MX3 and MX7 printers, and partners such as Nuance and Happy Print.
Deyong Cheng, the head of Samsung China Investment (SCIC), said, “It was a good opportunity to inform people on partnership-strengthening methods by introducing global and local best-practice cases.”
There was also the opportunity for attendees to learn about the Android-based Smart UX Center and its powerful software development kit (SDK), in the form of an expo that focused on the Smart UX app experience.
“We have big expectations for the free options of the open Android SDK, and we think that Samsung’s open SDK is of the highest level,” said a system integration client.
“We like how fast Samsung’s development and response is in contrast to other companies,” said another attendee.
Media professionals were also on hand, and were keen to learn more about the state of the industry and the advantages that Samsung offers over its competitors.
Samsung officials announced, “We are different in that we develop core technology by ourselves and devotes ourselves not only to hardware but also to solutions. We provide our customers with office solutions through global partnerships with the likes of Nuance and Reuters.”
Samsung also explained that it is planning to develop an app designed for Chinese users through a collaboration software developers and the company’s various partners.
Unified Solutions Focus in Latin America
Meanwhile, in Latin America, an NDM held on April 8 and 9 in São Paolo, Brazil, under the theme “ONE Samsung,” focused on how Samsung, Simpress and the dealers in the region are working together to create unified solutions. In what was one of Samsung’s largest NDMs, 299 people from 13 countries met to talk about the future of managed printing solutions in Latin America and the Caribbean.
A forum for Chief Information Officers (CIOs) focused on the ways in which digital innovation transforms office productivity and efficiency – as well as identifying customers’ true needs.
“I think today was a chance for clients to develop their interests as today’s session offered both visions and solutions for the MPS business. It was not just about selling products,” said one attendee.
Samsung’s Smart UX platform also attracted much interest, with demonstrations of RemoteCall, Dynamic Workflow and Smart Scan proving particularly popular.
Here is a look at some of the action from the Latin America NDM:
Media representatives were keen to learn more information about Samsung’s acquisition of Simpress, a Brazilian printing service company. A Samsung representative explained, “We acquired Simpress to help combine Samsung’s hardware and software strengths with the strengths of MPS services, and to allow us to continue our global market expansion.”
Samsung also added that it expects improvements to the mobile and cloud printing sectors to keep coming thick and fast. An official announced, “Printing, for us, not only refers to print output, but also to document management, which includes scanning and other things. Customer demand for these is still considerable.”
“Interesting” App Demos Captivate Thai Attendees
Thailand also hosted a successful NDM back in mid-February, with 102 people attending an event in Bangkok. In what was the first NDM of 2016, dealers and other participants took part in technical training, introductions to Samsung’s range of business solutions and took an in-depth look at the Smart UX Center.
The event provided attendees with a run-down of Samsung’s many printing solutions partners, including Nuance, PrinterOn and many Thailand-based partners. Some 31 printer models were on display in the exhibition zone, as were a range of apps and software solutions. PrinterOn, making its mobile printing service debut demo in Thailand, also attracted much in the way of attention.
Samsung officials also talked about their vision for the future of the company and printing solutions in Thailand, as well as making forecasts regarding the development of the Thai printing market.
“Last year, they focused on hardware with the launch of the MX4, but this time there were apps demos too. It was really interesting,” said Tony, a TSE sales manager.
The Future of NDMS and the Printing Industry
With NDMs successfully held in China, Brazil and Thailand, Samsung Printing Solutions demonstrated its commitment to building strong relationships with dealers and clearly explain the company’s vision for the future. The events also gave hundreds of partners real, hands-on experience using Samsung’s unique Smart UX Center and associated apps.
With forums and media question-and-answer sessions too, the NDMs were a hit, not only with their many attendees, but also with Samsung’s broader network of partners in China, Southeast Asia and Latin America. As Samsung continues to develop its printing solutions business, bigger and better NDMs will surely be on the way.