More than 4,000 developers, media professionals and other tech visitors gathered at the Moscone Center in San Francisco on April 27 and 28 for the 2016 Samsung Developer Conference (SDC 2016), to check out all the latest news, tips and ideas about software for Samsung devices. Samsung Printing Solutions was right at the heart of the action.
Under the theme of “Connecting the Future Everywhere You Look,” SDC 2016’s organizers aimed to build eco-systems with developers and strengthen Samsung’s industry-wide capacity.
For Samsung Printing, the focus was on increasing interest in the unique Smart UX Center and building word-of-mouth. The company also took the opportunity to introduce its Android-based printer platform for mobile developers and build meaningful alliances.
Hands-on Smart UX Software Development Kit Workshop
Before the conference officially kicked off, Samsung hosted a day of workshops on April 26 for developers looking to get hands-on training on a wide range of platforms. For Samsung Printing, “How to Use Smart UX SDK” gave 36 people the chance to learn about the Smart UX SDK and gain practical experience. They tried out the Story App using the scan function and information input.
“It was a good opportunity to directly experience the usability of the Smart UX SDK,” said Mark Hart, ACDI Account Director. “I’m looking forward to seeing how Samsung will expand this aspect of its business.”
Tech Explores Smart UX Center
Samsung Printing Solutions also held a tech session on April 28, entitled “Introduction of Smart UX Center.” This gave 41 people insights into the present and future of the Smart UX Center. The session also looked at how an office can implement a connected workspace, as Samsung looks to position its Smart UX Center as a major upgrade for businesses’ printing and document management solutions.
Printing Booth Demonstrates Innovations to All Visitors
The principal tool Samsung Printing used to reach out to developers was its interactive booth in the main exhibition area. On display there were flagship MultiXpress MX 7 series printers, along with MultiXpress X4300, the ProXpress M4580 and the C3060FW.
There were also hands-on demonstrations for several Smart UX apps, demonstrating the versatility and flexibility of the Smart UX Center. Included among these were Send Anywhere, the first mobile app to be adopted for printer usage. Apps such as Send Anywhere are particularly enabling for developers, and potentially mean that the developers of mobile apps can adapt their software for use with printers.
Developers were also keen to get experience with Dynamic Workflow, a Smart UX app that allows companies to build their own workflow and maximize their productivity.
On both days at SDC 2016, Samsung Printing representatives met with hundreds of visitors, demonstrating the technical excellence of its printers, forward-thinking flexibility of its Smart UX Center and how all its devices are part of the innovative Samsung Electronics ecosystem.
“Samsung is working at a higher level than any other company in our industry and the print group is tying into this,” wrote Andy Slawetsky, president of Industry Analysts, in his SDC report. “Choosing to put an Android tablet on their MFPs was brilliant, not only because it provides a major wow factor and is incredibly easy to use.”
Reaching for the Future
Samsung Printing Solutions received much in the way of positive feedback from SDC 2016 developers and visitors. With the Android-based Smart UX Center, Samsung Printing has an easy-to-operate platform that developers can use to create a whole range of apps tailored for their individual business needs. The future really is everywhere you look, and thanks to the relationships built at SDC 2016, it is now getting even closer.