Few pleasures can compare to dining out or staying in a hotel. With no washing up to do, no clearing plates or setting tables, hospitality is one of life’s most valued luxuries. As internet technology and mobile apps become increasingly advanced, travelers and diners are increasingly turning to digital concierge services, travel apps and user-curated websites to get more bang for their buck.
However, if this is the case, why are hotel lobbies still full of maps, museum flyers, tourism leaflets and brochures? Why do restaurants still go to the trouble of printing the day’s menu on individual sheets of paper when the restaurant process could be simplified by using a tablet-based system?
In 2016, it seems, the hospitality industry is just as smitten with paper as it ever was.
Hotels Choose Print
According to a survey conducted earlier this year by the Center for Marketing Technology at Bentley University, almost all respondents still prefer to get information from paper-based brochures and flyers.
Some 88 percent of hotel guests said they preferred getting their tourism information in print. Among tourism and hospitality professionals, the numbers were even more convincing: 94 percent said they preferred paper, while for concierges and front desk staff, that number was a staggering 98 percent.
That said, there is no need to draw a line between print and non-print solutions when it comes to modern hospitality. Most forward-thinking enterprises actually find that a good combination of digital technology and printed materials can provide guests and customers with the best experience possible.
Having up-to-date, high-quality printed materials on hand provides hotel guests and Airbnb renters insight as to what is happing nearby.
Combining this with Samsung Printing Solutions allows patrons to make use of digital and cloud options that further improve the quality of their visit. At hotels and guesthouses, solutions like Samsung Cloud Print or PrinterOn Hosted allow patrons easy connection to the accommodation’s network, and allows them to print out any documents they might need during their stay.
Samsung’s ProXpress and MultiXpress printers come ready for remote printing, with an Android-based Smart UX Center that can handle all sorts of cable-free connections, such as Wi-Fi, NFC and cloud.
Printed Menus a Cut Above
As well as the food, a restaurant’s setting, interior design and menu are all important factors that can contribute to an establishment’s success.
Technology is playing a bigger role how restaurants run today – from the lights to the sound, and even communication between kitchen and the service staff. However, the use of tablets for menus is still relatively rare.
“It doesn’t mean it’s not coming, but none of our restaurants have really tried to integrate [tablet] technology yet,” Griz Dwight, owner of a D.C.-based hospitality and restaurant design firm said in a recent interview with Washington’s Top News.
Although much has been made of the tablet revolution in restaurants, America’s Nation Restaurant Association estimated that only some 5 percent of full-service eateries in the United States actually make use of tablet menus. Overwhelmingly, says the Nation Restaurant Association, customers prefer 22cmx28cm menus. So that, for the most part, is what restaurants are still providing.
Touch of Class
And while some food retailers and consumers enjoy the convenience of perusing an interactive tablet, others prefer more time-honored solutions. These range from durable, wipe-clean laminated fast food menus to pocket-sized takeout menus that customers are encouraged to take home with them.
For more exclusive restaurants and gastropubs, printing out high-quality menus on specialized paper is a must. Usually emblazoned with the day’s date, and featuring a font and color scheme that fits in with the restaurant’s décor, menus of this sort act as a kind of guarantee. They are a sort of contract that informs guests that the food served changes on a daily basis – and that great care has been put into selecting the day’s menu.
For all of these solutions and more, devices like Samsung’s ProXpress printers are a perfect addition to any restaurant’s kitchen. When it comes to food preparation, a printer like this can quickly become a creative chef’s best friend.
Helping You Prioritize Your Customers
For today’s hospitality industry, the key to customer happiness is providing people with what they need when they need it. That requires flexibility, security and immediacy. And, for the foreseeable future, it also requires printing.
Samsung Printing Solutions offers a full range of software, hardware, apps and cloud-based options that lets caterers and hoteliers prioritize their guests’ needs. And as anyone who works in the hospitality trade will attest, putting your customers first always pays dividends.