Samsung Electronics has long been a global leader when it comes to electronic devices, but increasingly it is also taking the lead in the office, developing the next generation of printers.
No longer have simple, analog devices, Samsung Printing Solutions’ multi-function printers (MFPs) boasted the Smart UX Center ecosystem, giving them capabilities that extend far beyond just printing, scanning, copying and faxing. Let’s take a look at how the idea of what a printer can do is growing and evolving.
Paging Doctor Samsung
One of the more creative ideas for how to apply the Smart UX Center comes from a hospital in Rome, where the handy screens are now helping with laundry.
Doctors go through plenty of white coats and other medical clothing throughout the day, so laundry pickup is a must. These days, many hospitals have the laundry services connected to the doctors’ computers. But many doctors are so busy that it is inconvenient for them to go all the way to their offices every time they need their dirty laundry taken away.
Printers, on the other hand, are very common in hospitals. So one medical facility in Rome got the idea of adding a laundry pickup app to the Smart UX Center of its Samsung printers. As the Android-based interface works like a tablet computer, they were able to add the program easily to their Samsung printers.
Now doctors there are able to request the laundry service from any printer equipped with a Smart UX Center in the hospital, making their lives much more convenient.
Samsung Printers Meet Android
Samsung’s Smart UX Center is more than just a tablet attached to a printer, it’s an open platform printing ecosystem—the first of its kind.
Although not everyone needs a Smart UX Center for their laundry, the important advance the Android-based tablet brings to printing is its ability to be customized. This makes it extremely responsive to the needs of users.
The Smart UX Center enables users to easily store, photocopy, print, edit and transfer documents in any form, going from printer to printer, printer to PC, or printer to mobile. Users can also easily browse and download apps for the office at the Printing App Center.
The Smart UX tablet is not any different than a smartphone; it runs on the Android OS and consists of apps, widgets and launch icons that run various tasks. For example, to make copies on the Smart UX, users simply need to open a photocopying app, just like how they would open a calling app to make calls on a smartphone. Widgets on the device can track the amount of toner and paper left. The Smart UX can also be customized based on individual needs, just like a smartphone.
“Previously, people didn’t want anything beyond sturdiness and durability in printers. When we presented the Smart UX for the first time, I can’t say we weren’t faced with complaints about the excessive functions of the system,” said the principal of Samsung Electronics Seongryong Shin.
“However, it’s more than just another new product for those consumers who have experienced the Smart UX. They are aware that this creates a new market environment to make money. There are already various ideas for monetization as well as dealers who profited from implementing these ideas in Italy.”
Going Digital Saves on Printing Costs
The Smart UX Center gives companies the possibility of changing their B2B sales strategies, creating unique avenues for savings that would not be possible with other printers.
Massinelli, an established Italian reseller, held an event last month for their largest client Buffetti, an office supply and services company with more than 700 franchises. During the event in Bologna, Massinelli passionately described the benefits of switching to a Samsung printer.
Samsung’s Smart UX Center can easily replace a wide range of disorganized and inconvenient document management systems with a single app. In addition, offices can use the Smart UX Center to edit and share documents without a PC, helping them save time and money.
Massinelli also demonstrated a marketing app and web portal it developed for Buffetti to replace the company’s product catalogues and PR leaflets. The app allows Buffetti to deliver flyers and promotional content directly to printers with the Smart UX Center at any of the company’s franchises. Once received, each Buffetti store can edit, customize and print the flyer directly.
As a result of the app, Buffetti reduced its printing and delivery costs by 50 percent—and Massinelli was able to sell the company an addition 400 Samsung printers.
Visitor Registration through the Printer
Businesses are demanding the ability to complete multiple tasks simultaneously from their office equipment. For example, Gavioli, an Italian reseller, developed a visitor registration app for its clients.
Gavioli’s Visitor Registration app allows visitors at events to register themselves. After the registration is complete, the printer’s Smart UX screen shows a welcome message, while the printer prints out informative brochures and maps for the visitors. And when the event is over, everyone can be unregistered with just a simple click.
Registering people for events has long been a complicated process, requiring guests to register on a PC and print out their information, but Gavioli’s Visitor Registration app has removed the hassle, simplifying the entire experience for both vendor and guest.
Samsung’s Smart UX Center Redefines Printing for Business
The Smart UX Center has taken Samsung’s printers far beyond the traditional limits of what a printer can accomplish.
“The Smart UX makes the printer more ‘flexible’,” says Andrea Spinelli, Director of Printers at Samsung’s Italian subsidiary. “Every client’s business environment is drastically different from one another. While it was difficult to modify the printer to meet the needs of a client before, clients can now utilize the Smart UX to change the printer as much as they want. This is already happening in Italy.”
Spinelli adds: “I look forward to seeing the future that Smart UX will create. The Smart UX is definitely one of the features that elevate our products’ values.”