For those wanting to learn about the latest in printing solutions, Samsung’s 2016 MENA (Middle East and North Africa) Partner Summit – titled The Next Big Thing in Printing Solutions – was the place to be. Held in Dubai’s Ritz-Carlton Hotel on August 17-18, the event saw 107 participants from a total of 15 different countries attend. This figure included 82 corporation representatives, in addition to analysts and media experts.
In an introductory session held in the afternoon of August 17, senior Samsung spokespeople expounded on developments in the printing industry for the months ahead. There was a particular focus on issues pertaining to hardware leadership, the competitiveness of solutions and emerging printing ecosystem trends.
Attendees were keen to learn how the above and more would impact upon the development of the smart and mobile offices – paradigm shifts being brought about by technological developments and ever-changing business environments.
Samsung speakers including David SW Song, Senior Vice President of Strategic Sales & Marketing Team, Printing Solution Business, promised that the company would aim to continue growing with its clients and partners via what it identified as three major resolutions. Namely, these consist of: a focus on the enterprise (or B2B) market, a solutions-driven approach and the expansion of services offered to verticals.
In addition, Alberto Alunni, of the IDC MENA, spoke about how even in a print hardware market that has become stagnant, there are still opportunities for improvement within this sector – as the color, A3, services and solutions sectors continue to experience growth.
Representatives were particularly keen to see what Samsung had in store at the 2016 MENA Partner Summit, with a series of demonstrations on display for the first time at such an event.
In an event held in Budapest earlier this year for European partners, attention was given to printing solutions for small- and medium-sized enterprises and managed print services. At the 2016 MENA Partner Summit, however, Samsung aimed to better illustrate usage scenarios for four key vertical consumer groups, namely: hospitality, finance, retail and government.
For hospitality professionals, two simplified scenarios were on display, showcasing ways in which the Samsung solutions can eliminate the discomfort of hotel guests.
One of the above was PrinterOn, a Samsung-subsidiary mobile printing solution which can simplify printing usage for resort guests, providing cloud and modular software options for IT managers. Samsung also provided demonstrations with Galaxy View, a means of making tourist information searches and printing more convenient.
Professionals were also shown scenarios that aim to satisfy the needs of public sector users and IT admins. Government IT managers can get efficiency boosts and greater user convenience by using the Language Selector, as well as Hancom Office solutions, both available with select Samsung devices.
Public sector officials were also interested to see a display of the Remote Fax app, which helps reduce the operating costs of running fax lines.
Finally, this vertical also learned how to step up security – a key issue for the public sector. Attendees were shown how to protect devices and prevent theft using the Digital Tray Lock function.
Meanwhile, financial-sector experts were given the chance to learn more about how document management solutions innovations can help enterprises. These include the Dynamic Workflow app and Smart Scan/Zone OCR, which enhances the efficiency of document management, as well as the Usage Tracker Core (part of the Business Core 2.0 suite), which reduces usage and helps lower monitoring costs.
Another handy innovation is UI Customization, which allows companies to use their UI in their printer interfaces.
Lastly, retail experts were able to see how they can maximize merchandising franchise services through the Smart Printer Diagnostic System (SPDS) Web and BusinessPro Fleet Admin, which makes device examination more efficient – and make use of RemoteCall to solve device errors remotely, with the help of online Samsung experts.
Participants were in agreement that these demonstrations in particular helped the 2016 MENA Partner Summit really stand out. The President of SGE noted that exhibiting products, apps and services allow clients to “live” realistic experiences before making a financial commitment, and could help illustrate the true value of Samsung’s many offerings.
The SGE president noted, “Clients will want more of these demonstrations in the future.”
Kuwaiti attendee Naser Al Seyer concurred, saying the demonstrations had been truly eye-opening. “I am from the ‘old generation,’ but the world is now moving with solutions,” he explained. “Printers are not boxes, they are solutions.”
A representative from facilities management company Gentco said his head had been turned by some of the apps and solutions on display. He noted, “I am very interested in Dynamic Workflow, Smart Scan and RemoteCall. Other providers do not have solutions like these, and that makes me feel very positive about the idea of doing business with Samsung.”
Participants agreed that 2016 MENA Partner Summit was a success, and that it provided a chance for a huge range of companies to put their questions directly to Samsung, and boost their professional networks.
And an attendee from Turkey-based copy, fax and printing specialists Elektroser hailed the event, saying “This was a great opportunity for clients within the Middle East to have conversations and get information directly from Samsung management.”
Samsung plans to continue reaching out to its partners in the future, as part of an effort to improve bonds and allow all parties to broaden their professional networks.
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