Business is booming in China – the world’s fastest-growing major economy per the IMF. With an economy expanding by almost 7 percent a year, companies across the Middle Kingdom are constantly looking to build upon their success. In order to turn momentum into lasting business legacies, many of the country’s enterprises and state-owned entities now realize the importance of future-proofing their operations.
Company owners want to provide their staff with technology that enables business expansion. For public entities, meanwhile, this means allowing a whole range of end-users easy access to the latest office solutions, preferably via their mobile devices. That is why both private companies and public bodies in the country are now demanding access to effective cloud print services.
However, in China, this is easier said than done. The country’s government requires on high security standards to protect its citizens and their corporate data. And Samsung Printing and Chinese partner Chongqing Super Control (CSC) stepped onto the scene to provide custom-made cloud print solution.
Cloud printing has become indispensable in the modern age, but the Chinese government has continued to require that all solutions meet the needs of local stakeholders and are fully secure. The Chinese government’s high security standards, it says, were developed to protect the country’s citizens and their corporate data. Well-established solutions like Amazon Cloud and Google Cloud have had a hard time making headway in China for this reason. In many cases, international solutions have proven almost impossible to access or too slow to use.
Experts, meanwhile, recognized the pressing need for a reliable, locally developed cloud print service that was built on a pillar of customizable software. This last factor is key: customization has the potential to provide Chinese enterprises with the flexibility they crave.
CSC realized that when it comes to software customizability, one printing manufacturer stands head and shoulders above the rest. That is why the partner decided to team up with Samsung – to create what the companies have named the Happy Print service.
The Happy Print service makes use of the open-architecture nature of Samsung’s range of multi-function printers (MFPs). With the Samsung Printing Software Development Kit (SDK) for the company’s award-winning Android-powered Smart UX touchscreen MFP interface, it was possible to craft a fully customized solution that met both performance and security requirements.
This has all meant that end-users at university campuses, business parks, airports and train stations across the country can now enjoy a seamless, user-friendly cloud printing experience.
All users need to do is download a smartphone app and get printing. With support provided for both Alipay and WeChat Pay, payment is easy and time-efficient. Both iOS and Android apps versions are available, and the app works in tandem with smartphones’ GPS to show users where they can find the nearest cloud-enabled printer when they are on the move.
To add an extra layer of security, Samsung and CSC enabled secure pull printing functionality, meaning that even on public devices, confidential user data does not end up in the wrong hands. Customers use their phone cameras to authenticate print tasks on MFP devices. Only if the MFP recognizes that the QR code a user has scanned on their mobile matches the print job will it release the printout.
What is more, a B2B version has also been created for enterprise customers, helping companies across China access safe and high-performance Happy Print managed print services. The Happy Print B2B service also reduces hardware requirements. With Happy Print, Chinese businesses can access a whole range of enterprise-ready solutions, including ID certification, pull printing, cost-counting tools, user tracking functionality and more – all without installing extra hardware like card readers, or purchasing additional MPS software packages. This all makes for a cost-efficient way for Chinese companies to start accessing MPS cloud print services right away.
Samsung has already provided over 1,000 Smart UX-powered MFPs to public and private enterprises in China as part of its cloud print drive. There is hope that further success will be forthcoming in the near future.
Samsung Printing will continue to support the country’s ISVs in their efforts to further develop the Happy Print solution – meeting an even broader set of requirements as Chinese business needs continue to diversify.
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