No matter what your company sells, all businesses are subject to the forces of market change and innovation.
In a recent article, Forbes contributor Michelle Evans pinpointed five key tech trends that SMBs involved in commerce need to follow if they want a successful 2018.Aligning with the very latest tech trends might sound daunting. But with the right office IT partner, keeping your printing operations up-to-speed is easier than it sounds.
The first of Evans’ trend predictions for 2018 is: “Digital life converges in super apps.” Indeed, the importance of apps in the business world has never been so clear.
That is where Samsung’s Smart UX ecosystem comes into play. A range of Samsung’s multi-function printers (MFPs) are equipped with the Smart UX Center, a touchscreen, Android-powered interface that lets users download and customize printers with Samsung or third-party apps and widgets. Thanks to the Smart UX Mobile solution, a range of conventional devices can also enjoy Smart UX functionality.
With Android developers now joining forces with Samsung’s own expert developers, customization has become a reality for print users everywhere, meaning Samsung devices are more than ready for the “super app” age.
Evans’ second forecast sees “Data as the new currency.” Indeed, big data is no longer an abstract buzzword that you can easily ignore – businesses in 2018 need to know exactly how to process and produce large volumes of data.
This often involves turning printed documents into achievable digital files using scanning equipment. In days gone by, digitizing data this way was often slow and painstaking. But many Samsung MFPs feature Dual Scan Document Feeder units, which let you scan both sides of a document at once at high speeds. Indeed, speed is no issue for devices like the MultiXpress X7600, which scans up to four pages per second.
Furthermore, many Samsung devices are fitted with Zone Optical Character Recognition (OCR) functionality. When used in conjunction with solutions like the Document Workflow Core, you can automatically categorize digitized scans and faxes using barcodes, caller ID or metadata.
The next of Evans’ trends is called “Keeping the tab open,” and refers to the way companies can use automation to extend customer outreach. But did you know that automation can also be incorporated into your printing operations?
Indeed, in some parts of the world, such as the United States and the UK, you can completely automate your toner operations with Amazon Dash Replenishment service for Samsung printers. Signing up is easy – and can be done either via the Samsung Mobile Print app or the Easy Printer Manager PC program.
Once your company has integrated Dash Replenishment, your printer will automatically detect when toner levels are running low, sending a notification to the Samsung Cloud. This information is then relayed Amazon, who will then send new toner cartridges as needed – saving time and streamlining operations.
Next on Evans’ list is: “Mobile wallets going global.” Indeed, the rise of e-payment and smart pay should not be ignored if your SMB is to keep its customers onside. Fortunately, Samsung MFPs are equipped with the sort of open, expansible platforms that allow forward-thinking partners and developers to enable pay solutions that go way beyond the world of bank transfers, debit card and cash transactions.
With NFC readers and customizable platforms, Samsung partners have successfully developed solutions that integrate smartcard and smartphone payment systems, as well as online payment services like AliPay and WeChat Pay. If your company is ready to allow customers flexible, modern payment methods when they settle the bill, chances are they will come back for more.
The last of Evans’ trends is: “Outlets will get their tech injection,” which emphasizes the importance of well-equipped physical outlets. Indeed, even in the digital era, bricks-and-mortar stores or showrooms are a must for most customers, who want to get the feel of your products and services before parting with their hard-earned money.
These bricks-and-mortar establishments must also be equipped with high-tech solutions – to help sales staff do their jobs properly. Fortunately, with Samsung’s mobile printing options like PrinterOn and Samsung Printing Service plugin, you can let your salespeople send documentation to the nearest printer rather than having to rush off to their desktop PCs to print receipts, invoices or marketing material – leaving customers dangling. Samsung Smart UX mobile app that transforms conventional printers with 2- and 4-line displays to smart MFPs will also allow your outlets and salespeople to receive their tech injection.
Using future-ready business operation models is a sure-fire way to ensure customers enjoy a smooth experience when they interact with your sales staff, marketing materials or products – so getting your printing operations up-to-date can help boost your overall productivity.
The consequences of following a progressive tech policy could be very lucrative – allowing your company to meet and exceed your customers’ expectations.
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